IDENTITY + BRANDING
BREAKING BREAD
Bay Area restaurant-style food prep kits from famous chef Jan Birnbaum. Seasonal recipes sourced locally, packaged in eco-friendly coolers, and updated weekly for two, four, or larger parties. Our team developed the branding, helped streamline recipe directions, produced videos & decks for the brand launch. Sadly, the founding chef passed away before his vision really took off. But what a great idea & look.
BUDDY VALASTRO FOODS
Cake Boss expanded his reach with Buddy Valastro Foods. Along with a new logo, we developed packaging for cake kits, fondant & icing, as well as savory breads, and even dog treats. The entire line has a consistent voice and friendly look with easy-to-follow instructions.
OTTIMO + PLATFORM8 + PF8 NITRO
Chef Michael Chiarello launched several projects in Yountville. Ottimo is an Italian Mercato that combines eating well with his own line of merchandise. Then he rebuilt an old train station as the Platform8 burger joint & PF8 ice cream lab.
LOGOS, PACKAGING & MORE
Naming & branding a new line of box wines in unique waterproof paper. Reimagining an existing container brand logo & packaging. Plus more logos.
